david.whitney@midwestmodel.us
806 7th St, Boone IA 50036
205 S Main St, Woodward, IA 50276
5 Kansas St. Liberty, MO 64068

AI MODELS & FASHION

We want to know what consumers really think about AI-generated models in the fashion industry.

This survey is anonymous. Please answer honestly.

1. Do you think a fashion brand looks cheaper or less professional when it uses AI-generated models?

Much cheaper/less professional Somewhat cheaper/less professional No difference Somewhat more professional Much more professional Not sure

2. If both the clothing and model are AI-generated, would you be more or less likely to buy the clothing?

Much less likely Somewhat less likely No difference Somewhat more likely Much more likely Not sure

3. Would seeing AI-generated models make you trust a fashion brand more or less?

Much less Somewhat less No difference Somewhat more Much more Not sure

4. What do you think about real models allowing fashion companies to create AI "twins" of them?

Very good Mostly good Neither good nor bad Mostly bad Very bad Not sure

5. If two otherwise similar products were available, which would you be more likely to buy?

One shown on a real human model One shown on an AI-generated model No preference It depends Not sure

6. How much does it matter to you whether a fashion model is real or AI-generated?

A great deal Somewhat A little Not at all Not sure

7. Should fashion brands disclose when they use AI-generated models?

Definitely yes Probably yes No preference Probably no Definitely no

8. Would you be more likely to buy from a brand that continues using real human models rather than AI-generated models?

Much more likely Somewhat more likely No difference Somewhat less likely Much less likely Not sure

9. Additional comments or thoughts? (Optional)