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Rates

All rates are approximate ranges only for our regional Midwest talent (Iowa-based). Every quote is custom and different — final pricing depends on project details, usage rights, talent selected, duration, location, and negotiation. Our talent receives competitive pay (typically $144–$180/hour net depending on budget structure), with standard agency commission at 20%. For lower-budget projects, we frequently arrange for clients to cover the agency portion directly—allowing models to receive their full intended rate with no deduction. The model always reviews and approves such opportunities. We offer flexible one-hour minimum rates, especially helpful for newer/emerging models on short shoots. Contact us for a precise, tailored quote.

Job Type & Base Rates
Job TypeTypical Rate Range (per day, 8 hours)Notes
Commercial Print / E-commerce$300 – $750Most common for local/regional brands; photos for ads, websites, catalogs
Promotional / Event / Trade Show$250 – $600Live appearances, booth work, product demos
Fashion / Editorial Print$400 – $900Higher for styled shoots or magazine work
Runway / Show$400 – $1,200 (per show)Depends on event scale; half-day options available
Social Media / UGC Content$200 – $500 (half-day) or $400 – $900 (full)Includes rights for platform use (1 year typical)
Video / TV Commercial$500 – $1,500+Higher for usage in broadcast or online ads
Background Actors / Extras / Atmosphere Talent$100 – $250 (per day) or $15 – $30 (per hour)Non-speaking roles in commercials, videos, events; regional non-union rates; higher for special skills or longer holds

One-Hour Minimum Rate: Especially for newer models or quick shoots — typically $100 – $200/hour (minimum 1 hour booking). Great for test shots, short social content, or fitting sessions.

Our Model-First Flexibility: On standard bookings, models receive strong net pay after our fair 20% commission. When clients have limited budgets, we often structure the quote so the client covers the agency portion—ensuring the model takes home their full rate (up to the full quoted amount) with zero deduction on their end. This keeps compensation fair and allows us to work with smaller clients when it makes sense for the talent. Models have final approval on every opportunity.
Usage / Buyout Modifiers

Base rates assume limited/local usage (e.g., 1 year, regional). Add-ons multiply or add flat fees:

  • Local / In-market only (1 year): +0% (included in base)
  • National usage: +50–150%
  • Worldwide / Perpetual: +100–300% or flat $1,000–$5,000+
  • Social media unlimited: +30–100%
  • TV / Broadcast: Quoted separately (often +$500–$3,000+)
Duration & Other Variables
VariableOptionsTypical Impact on Rate
Shoot DurationOne-Hour Minimum$100–$200 (esp. for newer models / short jobs)
Half-day (4 hrs)50–60% of full day rate
Full day (8 hrs)Base rate
Overtime (per hour)1.5× hourly equivalent
Model Experience LevelEmerging / New FaceLower end of range; one-hour rates often preferred
Experienced / EstablishedMid to high end
Travel / LocationWithin 50 miles of Polk CityNo extra
Further travelMileage + possible travel day fee

Get a Custom Quote

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Rates are estimates only and subject to change. All quotes are custom and vary based on specifics (including flexible structures where models receive full rate on lower budgets). We offer one-hour rates especially for newer models. All bookings require a signed agreement. We look forward to working with you!

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