Instead of "Classes" we make films.
Instead of "Conferences" we build portfolios.
Some may wonder why we do not offer classes or are involved in talent conventions. Simply put, those things are designed to make money off of the talent instead of making the talent money.
Midwest Model Agency Services:
Head shots and Portfolios (no charge)
Talent Website Listing
Exclusive and Non-Exclusive Contracts
Industry Representation and Promotion
Special Talent Projects and Promotions
Colored Glass By Dawn Westbrook
Riveting through the smoky mess of the talent industry led David Whitney to determine that things had been a certain way for far too long. Over and over and over again he heard the stories. Witnesses to the events; the pageants mostly, dressed-up shows to dazzle and mystify the participants, especially the young girls.
So much hoopla and spine tingling grandiose skewed forward in an array of wild dreams.
Dreams are what little girls are made of. So many dreams come to a crashing halt when after the loving and doting Mamma and Daddy come to the terrible realization that they just spent their kids college money on a week long talent camp hoe-down in New York or Los Angeles.
And now the kids have no work, no phone calls and the dream is shattered.
Like colored glass on the hard cold concrete.
Bitterness sets in and and breaking through that disparagement to convince another parent that Midwest Model Agency doesn't do these things and does not condone them in any way.
It takes some convincing.
David looks into the camera lens sitting on his desk.
“There is a belief out there that if you take a few photos, and pay a lot for them, that you will automatically get paid modeling work in major fashion magazines.”
“Oh they cover themselves appropriately, these would be career-makers, with words like 'We can't guarantee she will find work' and “She has that 'it' factor look though, so you never know!”
“A teenager sent me an application. After looking over her photos I came to the conclusion that she did not have a future in modeling. It was painfully and honestly something I did almost every week. You see, the fashion industry doesn't care about right and wrong unless it suits it's a political agenda. It is run by a politically correct majority – whatever that means.”
“You have to conform to the fashion industry's norms. The way they do things. But you see there are no fashion police. They think they know what they are doing, but most of it is smoke and mirrors.
Imagery and high gloss. But sometimes the higher the gloss means the lower the value.
We give people, especially young girls, the opportunity to achieve something that they may not find anywhere else. A realistic perspective and attainable goals.
And that is what people really want. It's just not being shared.”
Lueur Magazine 2019
Midwest Model Agency: A Step in the Right Direction
The goal of Midwest Model Agency is to provide an alternative to the talent and modeling industry and they the way things have been done for decades. Providing real modeling opportunities and guidance in a system that is designed to lead young models on a confusing road of pageants and contests without supplying the answers and direction they really need. Midwest Model is now over four years in the building, and it continues to grow and reach out to the Midwest community with an alternative way to learn about the talent and modeling industry without sacrificing finances best used for education and asset making.
We are not here to proudly boast of our differences, but to state emphatically that we care about people on a personal level. We are not here to become part of the establishment.
Lueur is another step in the right direction. Fantastic models from Iowa and beyond can become part of an “editorial” photo shoot without having to travel to remote parts of the country.
Part of what Lueur shows the world is that beauty is found all over. Midwest USA models are made and grown in Iowa and end up all over the world.
The fashion and talent industry is struggling to hold on to their bases of operation in large coastal cities, even though the Internet has made this no longer a necessity. Talented people no longer have to move to Hollywood or New York or Miami to have careers in the fashion, modeling and entertainment industry.
As the owner of Midwest Model and now Leuer Fashion, I have compared the faces and talent of our own to talent in these large cities and we stack up against them and in some cases, overtake the level of outstanding beauty portrayed on the listings of mainstream fashion markets.
We have a situation that is unique and perhaps a little terrifying to those who use ignorance of the system for purely profitable means, rather than a combination of ethical high standards mixed with creative marketing strategies.
We are open to communication with investors now that we have achieved a new level of professionalism and are more recognized by the Midwest community. We seek advertisers for Lueur fashion as we intend to print limited amounts of magazines. You'll find most fashion publications are no longer sharing their distribution numbers for obvious reasons. The Internet has eroded sales and subscriptions.
We feel that because subscription sales have appeared to decrease dramatically so has the quality of these publications. Many seek to ride the wave of political correctness and it does not appear to be working.
Lueur Fashion will not be a mouthpiece for political parties or agenda driven groups. We are only interested in Fashion, Beauty, Models, Family and quality fashion products for it's subscribers and fans.